This is the plan for November’s Instagram: which posts, for which job, on which day. From now on each month’s plan is approved before anything is made, and each post is still approved on its own on the approval board. Viral is the only ad-hoc pillar: it gets 2 floating slots, used only when a trend fits.
Please answer by Sun 25 Oct, so week-1 posts can be made from 26 Oct. Nothing for November is made before you approve.
No answer yet.
Each has a default that applies if you say nothing. Tap an option to choose it; your choice is saved and shown to anyone who opens this page. Add a comment under any card.
If you say nothing: 17 planned posts plus 2 floating viral slots
4 a week on Tue, Wed, Thu and Sun, posted 8–10 pm. UKIYO’s own brand notes disagree (one says 1 a day, another 30 a month) and none was ever agreed. The research says 3–5 posts a week grows followers about 2.2× faster than 1–2 (Buffer). Our checker picked 16 from 16 / 20 / 26 / 30. Whatever you pick becomes the one agreed number.
If you say nothing: Education-led (the calendar below)
Our checker preferred education-led, about 2 to 1. Balanced 360 adds 1 members post, 1 more testimonial and 1 more lounge post, and drops 2 education posts and 1 services post. It is closer to the 360 coverage you asked for.
If you say nothing: RM198 CellLight 3.0 / 黑金牛奶光, as you ruled on 12–13 Oct
Some older UKIYO notes still say RM99, and all ads are paused. The client should confirm the offer is still valid in November.
If you say nothing: A Stories greeting; 8 Nov’s feed post stays a normal post
Our checker was split: its answer flipped when the options were swapped, so there is no strong signal. Festival posts need your confirmation.
If you say nothing: Both animated, as reels
Both references work best in motion. Reels reach about 36% more people than carousels (Buffer).
If you say nothing: Hair removal (underarm)
A near tie for our checker (50 vs 46). Hair-removal statics are fine; reels stay facial-only.
If you say nothing: LDM, if a real LDM device photo arrives by 20 Nov; otherwise the membership
We have no real LDM device photo yet. Our checker preferred LDM (75 vs 24). The RM399 membership version would also give November its one members post.
If you say nothing: The client posts and sends a monthly Instagram Insights export
No UKIYO Instagram account is connected to us. Without one of these two, November can’t be measured.
If you say nothing: A room generated in the UKIYO look
The 9 Oct brief said generated rooms; your 12 Oct answer allowed the real room for ads. Real phone clips of the team setting up would make this post best.
If you say nothing: Wait until UKIYO’s XHS account exists
The plan is about 3 notes a week, reworked from the month’s Instagram posts. UKIYO’s XHS account is not set up yet.
If you say nothing: Accept for November and review in December
Calm shows in only 2 of the 17 posts (the lounge reel and the MSilky close-up). The research makes calm UKIYO’s signature theme at about 25%. Your pillar list stays the main structure; themes are only a balance check.
If you say nothing: Your call: only your approval is needed
The client will still see every finished post on the client board before it goes up.
Your pillar list is the main structure. Every post has one pillar, one job and one format, and it is judged only on its own job’s numbers, against UKIYO’s own past posts.
| Pillar | 中文 | Share | Nov posts | The post’s job | How it’s judged (at day 7) |
|---|---|---|---|---|---|
| Education | 皮肤知识 | 26% | 5 | Get saved, shared and talked about | Saves and shares per person reached |
| Services | 项目介绍 | 16% | 3 | Get saved, shared and talked about | Saves and comments per person reached; plus profile taps and WhatsApp enquiries that quote the post’s code |
| Product / device hero | 仪器主角 | 11% | 2 | Get seen | People reached, video views, average watch time, shares |
| Engagement | 互动游戏 | 11% | 2 + a weekly Stories poll | Get saved, shared and talked about | Comments and shares per person reached; poll and quiz answers |
| Viral / trend (ad hoc) | 热点（临时） | 11% | 2 floating | Get seen | People reached, views, shares, new follows |
| Testimonial | 真实评价（她的原话） | 5% | 1 | Get saved, shared and talked about | Saves and shares per person reached; profile visits |
| Review | 公开评价（Google/XHS） | 5% | 1 | Get saved, shared and talked about | Saves per person reached; profile visits |
| Seasonal | 节日/季节 | 5% | 1 | Get seen | People reached, views, shares |
| Shop vibes / lounge / BTS | 店内日常/团队 | 5% | 1 | Get seen | People reached, views, new follows, reach beyond followers |
| Offer / promo | 优惠 | 5% | 1 (the rest in Stories) | Bring enquiries and bookings | WhatsApp and booking taps, enquiries that quote the post’s code, bookings the lounge reports |
| Community / members | 会员/社群 | 0% | 0 | Bring guests back | Repeat bookings, member upgrades, 亲情卡 referrals. Not measurable yet: needs the lounge’s records |
Shares are of 19 slots (17 planned + 2 viral). Formats in November: 6 reels, 6 carousels and 5 singles, so about 8 reels once the viral slots are used. Community / members gets a post only if you pick Balanced 360 (D2) or the membership gift (D7).
Each picture is the reference the post is based on (tap to see it larger). ★ means we need something from the client. Dashed cards are the floating viral slots. Each post is made the week before it goes up.
Acne: myth or fact?
Based on: Pinterest ref #1 · myth-vs-fact toggle
Did everything right, still breaking out?
Based on: Pinterest ref #4 · phone-toggle checklist
Decision D5
What is CellLight 3.0?
Based on: Pinterest reserve pick · “5 benefits” type-on reel; device facts from the CellLight sheets
Rain and all-day air-con: drier skin?
Based on: New idea · KL’s wet November and all-day air-con (立冬 is Sat 7 Nov)
UKIYO version of your XHS ref (topic set by the decode)
Based on: Your XHS ref, still being decoded. Backup: 第一次做脸前，先问清楚这5件事
Tried every fix? The next step (CellLight 3.0)
Based on: Pinterest ref #2 · name the fixes she already tried
What she replied to us
Based on: Pinterest ref #7 · story-reply frame, with a real consented review
Where the red light goes
Based on: Pinterest ref #5 · face-map icon picture
Only if a trend fits UKIYO. If nothing fits by Fri 13, the slot is let go, never filled with filler.
The 30 minutes before we open
Based on: Own idea · the team getting ready before opening, no guests
★ From the client: Phone clips of the team setting up
Decision D9
MSilky on skin, close up
Based on: Pinterest ref #3 · device-on-skin close-up
Decision D5What guests wrote on Google
Based on: UKIYO’s own Google reviews (real and consented)
Holding up our WhatsApp chat
Based on: Pinterest ref #6 · person holding a giant chat screen
Your first visit starts here
Based on: The look of UKIYO’s approved new-look posts
★ From the client: Confirm the offer is valid in November
Decision D3
Our note: razor vs MSilky
Based on: Pinterest ref #9 · personal Notes-app list
Decision D6
The mark a pimple leaves
Based on: Pinterest ref #10 · myth-buster headline and 3 steps, told by an aesthetician
A year-end gift for her
Based on: Pinterest ref #8 · gift, then device, then WhatsApp
★ From the client: A real LDM device photo by 20 Nov
Decision D7Same rule. No Black Friday framing.
UKIYO version of your IG ref (topic set by the decode)
Based on: Your IG ref, still being decoded. Backup: 脸总是泛红？先分清是哪一种
Each week’s posts are made the week before.
| Mon | Study the references for next week’s posts. Look for a trend that fits the viral slot. |
|---|---|
| Tue | Brief each post and make the first pictures and video frames. Test runs before any paid video. |
| Wed | Finish: type, colour, logo and grain. Edit the reels, write the captions and check the wording. |
| Thu | Quality check at full size and side by side with the reference, then onto the approval board. |
| Fri | You approve or ask for changes. Approved posts go to the client board with full-size files. |
| Sat–Sun | A fix round for anything marked “changes”. |
| Post day | The client posts and notes the date and link. Without that note nothing can be measured. |
None of this blocks making November’s posts; it is what lets us read them afterwards.